Would You Hire an Expertt?

I was browsing the internet as I normally do on a typical morning and checking out the rankings on the SERPs for various keywords that are important to me. I also check out the competition and see what they’re advertising. Keeping up with the Jones’ of web design can be an important aspect of my business. Boy, was I surprised!

I saw an ad for a pretty big company (whose name I will not reveal) that was advertising website design service in Google AdWords. Unfortunately, I noticed that they can’t spell (or is it speel?) I don’t want to bash another company, but I want to stress the importance of spelling and good grammar in advertising. Just a few weeks ago, a nearby school district made national headlines when a billboard contained a very embarrassing spelling error.

Whether you’re advertising through more traditional means such as newspapers or venturing into online marketing through AdWords, please stop to check your spelling and grammar before you publish it. It can not only be embarrassing, but can give potential customers the wrong impression of your business. Ask yourself the question, “Would you hire an expertt?”